The NSW Rural Fire Service have spent the past six years (and millions of dollars) educating the Australian public about the importance of making a bushfire plan. But while most people now said they had a plan, research told us that few had gone beyond a brief chat with their family often months or years earlier.

In this pitch-winning campaign we challenged Australians to ask themselves if they’d really done enough to prepare their family for a bushfire.

How fireproof is your plan?

Bookers are their own special breed of people. While most of us are stuck dreaming about our next vacation, their out there living it. Because Bookers know that a dream alone won’t get you anywhere. And your next vacation is right there for the booking.

The ‘Be a Booker’ campaign represents a total repositioning for the Booking.com brand and our first pitch win since joining Anomaly, New York. The campaign launches with five TVC’s, hundreds of unique social assets and our new tone of voice filtering through every piece of the business. With many more executions and brand acts launching throughout the year, we’re very excited!

In September 2017, the Australian Government announced a postal ballot asking the nation to vote ‘YES or ‘NO’ for the legalisation of same-sex marriage. In the midst of a divisive campaign from both camps, Queeraz, a new social network connecting the queer world, simply wanted Australians to experience all of the love and joy of a same-sex marriage before they voted.

But the only way that was possible in Australia, was through Virtual Reality. 

http://creativeshowcase.com.au/virtualequality/

First developed by the Vodafone Foundation in 2015, the DreamLab app uses the combined processing power of idle smartphones to help speed up cancer research for The Garvan Medical Institute. The problem is, it only works if enough people use it. 

So with DreamLab launching on IOS in 2017, we harnessed the power of the world's biggest professional network, LinkedIn, and launched a recruitment campaign inviting Australians to download the app to start their DreamJob as a cancer researcher. 

http://creativeshowcase.com.au/dreamjob/

Can an artist create an entire exhibition on their journey from Tokyo to Sydney, using only a Toshiba Ultrabook on one charge?

That was the challenge we set Tomokazu Matsuyama to test the Toshiba Z20t's impressive 17 hour battery life.

Everyone seems to know Barry Ogden. But unfortunately for Barry, it's for all the wrong reasons.

Parents want to believe that their daughters are happy, confident and immune to social pressures surrounding body image. But what if they could see what their daughters are really searching for online? Would it tell them a different story about their self-esteem?

To celebrate Virgin Australia's sponsorship of the Australian Chamber Orchestra, we transformed the travelators at Sydney Airport into living sheet music, for a world-first performance of Vivaldi's 'The Four Seasons - Spring'.

Let's be honest, Australian politics is a bit of a joke. So with an election year looming, we decided to throw one more hapless leader into the mix. Meet Dale Jeffries, 2003 Regional Jenga Champion and Leader of The Breakers Party. 

For eight weeks, Dale hit the campaign trail on a mission to overthrow the break-snubbing political elite, by founding a new party that everyone in Australia could get behind. 

The Breakers Party showed up on Facebook, Twitter, in the press and even on pack, where Dale recruited a cabinet of 'ministers' to literally sit on his front bench. There were over 120,000 applications (entries) and five lucky punters got the job (won some shit).

We fought hard for this one. It was presented, sold and then (like so many ideas) miraculously unsold again. So we decided to take matters into our own hands. We shot the Opera House execution on a sunny Sydney weekend and used our own dodgy mock up to proposition our ECD for the money to fly to Brisbane and Melbourne to finish the campaign. 

We then presented the finished work to Virgin Australia and they told us to go fuck ourselves... Only kidding, they bought the campaign and our posters were displayed in airports and lounges across the country.

What does your cubicle choice say about you?

At the start of 2017, we won the Vodafone business with a simple idea that (for the first time) brought meaning to their global brand line: 'Power to You'.

Leading the brand, we produced three successful campaigns in the first six months. But it was clearly a little too late, as the global brand team went on to scrap 'Power to you', replacing it with 'The future is exciting. Ready?' 

Each of these ads have since been adapted for the new campaign, but we prefer the originals. 

In 2016 we were lucky enough to win the Young Lions print competition and represent Australia in Cannes. For the past three years before that we were finalists in the film category with a heartbreaking runner up in 2014. Here you can find work we created in the final 24 & 48 hour rounds of competition.